Wake Up Corporate !
Building products with good ol’d Manufacturing is passé , Building Innovating products with enabling Information Technology is old fashioned , Building Disruptive Products on Technology Platforms riding on the Internet is not so disruptive anymore .
The New Mantra to survive is building Mutated Products with Ai.
This article has been written in form of a Q& A for easy, comprehensive and quick understanding and with unambiguous answers
Ans 1 : In the short run , you could survive without the Ai Mutation Mantra but in the long run your company is dead .
Ans 2 : It could as short as 3 months and as long as 1 one year . In the Ai World One Week is equivalent on One year of the Industrial world . And 5 years in Ai world is w like a full century in the Industrial world .
Ans 3: And he is not a Monster , but your big Angel . And with Ai as the Angel , your business could go
as far as achieving 100x results.
Ai Centric companies go beyond product Manufacturing , Product Innovation and Product disruption to achieve market leadership
Ai Centric companies focus on UNIMAGINED HUMAN NEED GAPS and then they build such Mutated Products for Unimagined Human Need Gaps with Ai Centric Tools and technologies.These products are called Mutated products because the they have a changed DNA .
Ans 4: Ai centric companies are able to do this which tools like Machine Learning , Deep Learning , NLP and Generative Ai and Computer vision .
Ans5 : Businesses need to Mutate because the entire eco system of business is changing faster than we think . Imagine a human being transported to planet Mars and asked to stay there . He will not survive because he does not have the DNA.
Similarly all businesses will face challenges which is akin to staying on Mars . Therefore the DNA OF THE BUSINESS HAS TO CHANGE .
Ans 5 : The MIDM Model is the model which refers to four kinds of companies and the products they
build :
M – Ma Companies which simply Manufacture Products . We call them L-1 Companies
I – Companies which Build Innovative Products .We call them L-2 companies
D- D Companies which build Disruptive Products.We call them L-3 companies
M – Mu Companies which build Mutative Products . We call them the L-4 companies
The MIDM MODEL –“Product Value Creation Metric “ MODEL as follows :
| Company’s Products | Product Build to fulfill Customers | Product Value Creation | Company Level |
|---|---|---|---|
| Simple Manufacturing | Addresses Basic Needs | Zero – | L-1 |
| Innovative Products | Addresses Product Gaps Needs | 1x- | L-2 |
| Disruptive Products | Addresses Human Need Gaps | 10x – | L-3 |
| Mutative Products | Addresses Unimagined Human Gaps | 1000x- | L-4 |
Ans 5:
The MIDM classified level 1- level 4 companies may be grouped as follows :
i.L-1 Product Companies: Manufacturing companies
Kodak, Nokia , BlackBerry , BlockBuster , General Motors, Yahoo, Xerox, Segway , IBM, JC Penny, My Space , Polaroid , Motorola , Borders , HMV . (Pl note that 50% of the Fortune 500 companies fall in the (-1} Category)
**These Manufacturing companies build Factory Products
ii.L-2 4 Product Companies : Innovating companies which use Information Technology for building products
Starbucks , VISA ,Expedia , Unilever , P&G ,UPS, Kellogs , Adobe, Salesforce . These are called the Innovative Companies
**Innovative companies build products by identifying Product Feature Gaps
iii.Level 3 – Product Companies : Disruptive Product companies which Use the power of Internet and Tech Platforms for building products
Microsoft , Apple , Netflix, Uber , Airbnb, Swiggy ,Amazon , Google, Facebook , Twitter , Whatsppp, Ten Cents These are alled the Disruptive Companies .
**Disruptive Companies build products by indentifying Human Need Gaps
iv.Level 4- Product Companies : Mutated Product Companies which use the power of Ai for building products
Open Ai , Neuralink , Anthropic Vitaliz, Proteum, Auro Aerospace , Helion Energy , Mobius Materials , Mycorics and Hydrobio
These are called the Mutative Companies
**Mutative companies build products by identifying UNIMAGINED HUMAN NEED GAPS
Ans :
Examples of L 3 companies alongwith the Human Need Gap they fulfilled
I.Google –
Human need Gap Filled : How to quickly search infinite information in the world with zero cost and zero time
ii. Uber :
Human Need Gap Filled – Human need gap was how to find a personalized transportation
without needing to own a car and at a reasonable price
iii. Swiggy :
Human Need Gap Filled – How to get restaurant food delivery at home without going there in
quick time and reliably .
iv. Instamart :
Human Need Gap Filled : Human Need Gap to buy from the super market sitting in the
convenience of you home with reasonable cost and quick delivery time
v. Amazom :
Human need Gap Filled : Human Need Gap was how to shop millions of products from shops
worldwide from the convenience of your home and with delivery at home
In the last 10 years we have seen thousands of new products and technology platforms offering products which fulfil a new human need gap .
Ans 7:
Pl find the list and short explanation of the Level 4 companies which are building products for Unimagined Human Needs for tomorrow
i.Neuralink – Implantable Brain Computer Devices : L4
Company to build Brain implantable Brain Computer Interface Devices with the aim to allow people control computers and mobile devices directly with their thoughts . Long term vision is to help people with Paralysis regain mobility with BCI. It may even unlock new cognitive and creative ability by enhancing Human Intelligence
ii. Anthropic : Building Artificial General Intelligence – L4
While the world is building LLM’s , Anthropic is building artificial General Intellience with reasoning abilities like Humans
iii. Vitaliz: Personalised Nutrition and Longevity – L4
this company is working on computational biology and longevity science . Vitalix is pioneering with personalized nutrition tailored precisely to Individuals DNA. The powerful Ai systems ingest genomic datasets and personal bio sensor data to continually analysze an individuals unique ageing patttersn disease markers , nutrient deficiencies and more
4. PROTEUM – Synthetic Protein Manufacturing – Level 4
Proteum can brew any protein at scale using Microbiological manufacturing . Proteum can manufacture milk proteins for diary alternative , egg white for meat substitutes , bio active enzymes , leather proteins or any other protein in their microbiological factories
5.AURO AEROSPACE –Space Debri Removal-L4
6.Helion Energy – Fusion Power Generation-L4
Helion Energy is spear heading pust for compact , low cost and incredibly powerful fusion reactors capable of generating clean , virtually unlimited baseload energy with zero emissions
or radio active waste
7. Mobius Materials ( Infinitely Recyclable Plastics ) L4
Mobius Material has developed infinitely and perpetually recyclable plastics and polymers
8.Mycorics – Fungal Based Construction Materials L-4
Mycorics can grow lightweight yet incredibly strong and fire resistant boards , Bricks , and insulation materials with Agriculture Waste products
Ans 14: YES . With the power of Ai Tools and Technologies , building L3 products is not possible .
Ans 9. Well, the answer to this is not a very simple one . Now the Eco system of knowledge is not limited within the confines of the University or Research Dept or Research Labs of companies .
To build the Mutated Products for the Ai Centric Economy , one had to research the entire
UNIVERSE of Subject Matter Experts , Institutions , Startups and Universities to find out and keep track on what is happening around and what are the new Unimagined Human Need Gaps which can now be fulfilled with Mutated Ai Centric Product
Ans 9.
We do this by researching the Entire Eco System which comprise the following :
“ If I need to be at level 4 , and build Mutated Ai Centric products , which fulfill Unimagined Human Needs , where do I start .
Should I close my business and go to the Himalayas and Meditate , till God smiles and says Amen and I get an IDEA about a new mutated Ai centric idea which fulfils an unimagined human need gap “
The answer to your question does not lie in the Himalayas , but the secret your are looking for lies somewhere within your mind and YOUR IMAGINATION
If you need the answer to the above L-4 Unimagined Human Need Gaps Products , read and learn from the following ICONS of the corporate world
i.Think about how did Steve Job think alongside Steve Woznaik launched the first personal computers in the world in 1977. Later Macintosh was introduced in 1984. Steve Jobs introduced iTunes in 2001 and iPod in 2003 and the iconic iPhone in 2007
Think about how did Bill Gates built WORD AND EXCEL and changed the paradigm of handling Data and Documentation
Think about how did Jeff Bezos built Amazon and changed the paradigm for retailing . Think about how Mark Zukerberg built Facebook and changed the paradigm of Social Networking
Think about how Reid Hoffman built the LinkedIn and changed the paradigm of Professional Networking
Think about how Sergy Brien and Larry Page built Google and changed the paradigm of Search
Think about how Travis Kalanick and Garrett Camp built Uber and changed the paradigm of Mobility
Sanjay Agarwal is an Ai Acclerator and runs his company called Quick Ai Accelerator . He specializes in Accelerating MSME and Startups with Ai Centric Mutated Products